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SWEDEN: MIRROR MIRROR OFF THE WALL – Virtual Design Destination

This exhibition is part  of the Virtual Design Destination by Adorno at the London Design Festival. The theme for this year’s first Virtual Design Destination by Adorno is “The New Reality”.

Curated by Paola Bjäringer.

The mirror as object stands as the ultimate symbol of womanhood and the normative beauty standards associatedwith it. Throughout history and art, women have discovered in the mirror the reflection of the man they are supposed to love and serve, leaving their identity on the side and accepting subconsciously the idea of patriarchal needs. This collection aims at strengthening the female gaze by giving the central stage to a group of carefully selected leading Swedish women designers + one male designer.

The mirrors they have created are their point of view for the world to see. This collection gives women designers a
room of their own, free from normative walls. Set in the deep wild Swedish forest, this collection stands for the
transformative powers of Mother nature calling for breaking the mold of vertical hierarchy of dominance. As the only
male-made mirror in this collection testifies: let’s break together that glass ceiling, once and for all.

More info here. 



September 12
September 20


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